These are some of the vital questions that plays important role while company develops the Brand for itself.
We bring together the brand identity and brand strategy of the company first and then try and incorporate the best creative and visual effects to the format. So that it shows the brand identity of the company and highlights its beliefs.
Why Branding is so important?
“Branding is exactly what you believe in and wants others to believe in.”
There are six basic reasons why branding is important;
- People are easily connected with the business that has legitimate appearance. If your brand is gaining popularity then people will more often buy your services and they will develop trust over your brand.
- It makes your business flow easily in market. People remember quality and quantity provider and thus inform others of the advantages your brand provides.
- Your brand makes you stand out from others in the competition. It is mandatory to be odd one out in the field of your business market. There your Brand will make your business outstanding.
- A good brand will create viral traffic. People like to spread words of the brands they often use and like.
- Branding can set a bench mark for your business. People will automatically understand what to expect in quality and quantity while taking services from your business.
- Mostly a good brand can add value to your business.
Should you rebrand?
When the shine of your brand fades away and the company starts wondering whether the brand is doing more harm than good.
Here are few reasons when rebranding can proof to be good for the business;
- When the company changes its face of owner that is the time a company needs to rebrand according to the reflection of the new owner. The change is not only in the brand but it also reflects the changes organisation will have in coming future.
- World is changing constantly and so should the brand of your company. It should change from time to time according to the generation and target audience it has. A constant brand faces troubles in the future as it evolves.
- Sometimes after mergers of two companies, the brand needs a bit of rebranding to make sure people know of the merger through the brand and tale services from both the companies knowing they are working together.
- With the growth of your company, you brand should constantly develop. To create the position and mark of its own.
Branding is the key to establishment and the leaders of the company should not take it lightly. Whenever, Rebranding is necessary it should be done without any delays.
What does rebrand mean?
Definition: Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.
There are two types of rebranding that can be done with the help of graphic designers, one is Reactive Rebranding and other is Proactive Rebranding.
Reactive Rebranding is done when the existing brand has to be changed completely. It has to be done in the situations like mergers, legal issues, negative publicity, fraud etc.
Proactive Rebranding is done by the organization when, it’s growing and needs something extra that will connect more with the people.
