Search engine optimization ( SEO) is the process by which you get better rank in SERP, in simple language if anyone types anything in the search engine(e.g Google, Bing, Yahoo, etc ) then only ten results are shown by any search engine in the first page and people use to consider those ten results of first place and do not go to the second page so search engine optimization is simply a process to get rank in the first page. In the following article, we will see what is optimal, how to do it, its types, and advantages in depth.
What is SEO?
Definition: The full form of SEO is Search Engine Optimization, it is a way to enhance the reliable traffic in your website by increasing the ranking of your website in Google SERP (Search Engine Result Page) without paying anything for advertisement. Here reliable means quality traffic for example if you have a website of dairy products so traffic simply means the total number of people who went through your website by any means (e.g. by backlink etc. ) but quality traffic means the number of people visited on your website by searching your website organically.
In other words, search engine optimization means increasing the visibility of your website to more and more people without any payment for the advertisement. So search engine optimization is very important for your web page to increase the ranking of your web page and hence to increase the visibility of your web page.
In this article, you will learn about the exact purpose, benefits, of search engine optimization in detail.
Types of Search Engine Optimization
The following are some types of search engine optimization described in detail.
1.White Hat SEO: White Hat SEO simply means doing all the process by following the guidelines of major search engines such as Google, Bing, Yahoo, etc. and you can say that this is the honest way to do optimization of your page.
The White Hat SEO is important because by taking the honest way there is no risk on your website to get banned but if you will follow the other means to do it then there is a strong possibility that your site can be banned by search engines.
There is a need for an optimization process for all websites and especially white hat search engine optimization is important to get a good ranking in SERP and to maintain the rank, as search engines also promote honesty.
2.Black Hat SEO: Black Hat search engine optimization is the dishonest way to do optimization. It involves the violation of rules and regulations set by search engines to do SEO.
By this method, your website can rank good in no time but soon your website will definitely get banned.
3.Grey Hat SEO: This is that way of doing optimization which can’t be considered as White Hat optimization and also can’t be considered as Black Hat optimization because one who is doing this type of optimization is not properly to follow the guidelines of search engine and also not simply violating the guidelines of the search engine, but performing some tricks to do SEO.
By doing this type of search engine optimization practice the risk of banning your website by the search engine becomes minimal. Search engines will take some time to ban your website if they find your webpage has done something wrong to get ranking.
It is possible that search engines will not ban your website but this type of optimization is also risky so you should avoid doing Grey Hat SEO.
4. local SEO: This is a type of optimization in which the owner of a website tries to attract traffic from local searches. This is basically done by the businessmen (or businesswomen) to promote their business in the local area.
To promote local business a person should promote his/her business on Facebook, Twitter, etc so local SEO is not only about doing optimization in search engines but also using social media and optimizing our web address on social media.
5. Global SEO: This is the type of SEO in which SEO is done to make your website visible to your international targeted countries so that your business will become international.
Techniques to do search engine optimization:
1. On-page SEO techniques: In this type of optimization process the work of optimization is done on the website itself.
The following are some ways to do On-page search engine optimization.
A. KEYWORD RESEARCH: Before knowing keyword research first you should know what is the keyword. Basically keywords can be a word, words, or phrases which are entered by multiple searches on search engines.
To find the best keyword first we have to search any keyword on a search engine and sea the result, if the result is showing than we have to see the level of competition of the keyword on a tool, there are many tools to see the competition level of any keyword ( some are free and some are paid ) and we have to choose that keyword accordingly that is not of very high competition and not of very low competition and after seeing keyword of our requirement we should use the keyword in our content
B.CONTENT WRITING – It is a very powerful technique to do the optimization process. So for this, we have to know what is content. Content means all the useful information provided on your website, generally content on the webpage is provided in text form ( although content can be any video, pictures, etc) and we have to write our content in such a way that it is not copied from any other source, it should be original and precise, the information should be in easy language so that each and everyone can understand it. Good content is a key to success in optimization since it covers more than 50% of ON-PAGE SEO. This type of content writing is called SEO based content writing.
B. INTERNAL LINK: There are some text called anchor text by which link is generated, that is if we click on anchor text, then it will open on another page of the same website since it opens on the same website therefore the link is called an internal link. By these links, many people remain on the website for a longer time which helps the chance to increase sales of our product.
URL Optimization: This is a process of doing optimization of URL so that search engines can easily understand our webpage.
To optimize your web browser keep your URL simple and related to the topic of your page.
D. Optimizing pages title and meta description: For optimization of pages title and meta description first, we have to understand what is the page title and what is meta description a) Page TITLE: Page title (or title tag) is that part of HTML which represents the title of a web page. A page title can carry a maximum of 50 to 60 characters. Code for a page title can be look like <head><title>ANY Title</title></head>
Simply if you search anything on any search engine then results appear on the search engine page with titles related to the search, these titles are called page titles.
b) META DESCRIPTION: A meta description is an HTML bit which summarises the content that is it describe your content in a short and accurate way
Have you noticed that below the page title some little information is given about the page, this little information is called meta description?
To attract traffic to your website your page title and meta description should be very attractive and carry good information about your article.
E. SITEMAP: a sitemap is a file in text form in which detail of all the URLs of a website is present. Due to the site map, only search engines get to know all about all the pages of our website, which page is more important, which page is less important and which is the most important page of our site. There are mainly two types of the sitemap, HTML (HYPERTEXT MARKUP LANGUAGE) sitemap and XML (EXTENSIBLE MARKUP LANGUAGE ) sitemap.
To do the sitemap optimization process first we have to make a sitemap and then we have to provide our sitemap to a search engine so that search engines go through every page of our website with ease and find out which page is most important and which webpage is less important.
F. UX / UI: Web design is basically for increasing visibility. For traffic to visit our website, web design must be attractive. web design should be designed likewise so that its website should not take a longer time to open.
UX(user experience) or UI (user interface) is what a user experienced by going through a website.
A website should be attractive and user friendly, following are some ways to enhance the experience of the user.
To give your user a great experience, the heading of your content should be very attractive so that any person should get magnetized to see inside your content. You should maintain hierarchy in all the subheadings of your content.
Navigation on your website should be very easy and its design should be simple and easy to understand by the user.
2. OFF-PAGE SEO techniques: Off-page search engine optimization is that technique in which we perform multiple functions (e.g. generation of backlinks etc.) on different websites. This is also a good method to increase quality traffic on your website.
The following are some ways to perform Off-Page SEO:
A. BACKLINKS formation: These are the same as interlink but if anyone clicks on these anchor text, it will open on a page of a different website. We can provide anchor text anywhere on our website for example on anyone’s website, twitter handle, description of any youtube channel, etc. by backlinks many people click here and come on our website.
B. BLOGGING: Blogging came from the word blog, a blog is a kind of website in which a person mainly shares information about anything he/she on a regular basis.
To do SEO by blogging we need to share our website’s information by writing a blog.
Guest blogging: Guest blogging is a type of blogging you write(or make someone write) content related to your website to any famous blogger to write that content on his/her website.
C. Sharing VIDEO: As we all know that youtube is a famous website in which people use to see video for any purpose such as to get knowledge, to get entertained, etc. so we can share any video related to our website and put the video on platforms like youtube so people from there can know about our product and can visit your website.
D. Using social media: The use of social media for promotion of your website is a new trend and also a very effective way to do off-page, share backlinks, can make social media pages, etc. are some ways to do Off-Page search engine optimization.
E. Influencer outreach: To know what an influencer’s outreach first understands the word influencer, a person who has the power to influence many persons(followers ) to do some particular thing (example to buy something) is called an Influencer.
Influencer outreach is also an effective way to do Off-Page SEO. You should contact any influencer to promote your website.
F. Forum posting: In this method, you post about your websites in different forums that allow you to post about you. In your post, you can provide a solution to anything and also provide a link to your website to resolve the problem.
G. Image submission: Image submission (or image sharing) is a process in which you share an image related to your webpage to image sharing sites (or image submission sites). The image attracts the person and also acts as a backlink of your website so any person can click the image you shared and reach your webpage with ease.
H. Be active on the Q&A platform: This is also a unique and good method of doing Off-Page SEO. Be active on question and answer platforms like Yahoo answer, Quora, etc.
Answer queries that are related to your website and provide links to your blog. The more relevant answers increase the chance of getting traffic from these websites.
How to do SEO?
Following is a way to do effective SEO step by step.
Step 1: Do proper Keyword research: To do a search engine optimization first we have to do keyword research of keywords that should be according to our content. This process is explained above.
Step2: Writing quality content: It is said that content is king so by writing quality content you can optimize your web page. You should write good and original content and also you should put suitable keywords in the content to optimize it properly. In your content, your title and meta description should be good and original.
Step3. Follow guidelines of a search engine: You should follow the guidelines of search engines and should not do black hat SEO to do effective optimization.
Following are some rules to be followed for doing SEO:
A. Your content should be original, different, and attractive.
B. You should use the perfect keyword, your keyword tells the search engine what your webpage is all about.
C. You should not use such keywords which have high competitiveness. There are many tools to see the competitiveness level of the keyword. Don’t repeat the keyword again and again.
D. Your links should be of good quality, don’t use low-quality links on your page.
Step4: Do regular Maintenance of the website: You should maintain your page and website regularly. search engines will promote your website if it sees that there is time to time maintenance and update is done.
Step5: Checking your Links from time to time: Links play an important role in search engine optimization. you should invest a good time in making relative links as these are as important as quality content. This is how SEO works step by step.
ADVANTAGE OF Doing SEO (search engine optimization)
SEO is a good technique for website promotion and the following are some benefits of it.
1: By doing SEO there is no need to pay for ads to promote our website so it will save our money.
2:BY doing SEO quality traffic is generated by which sales of our product increase very fast.3.
Benefits of SEO to increase business: To promote your business in today’s time you need to do digital marketing for that you have to make a website to sell and describe your product. A website made by you has to be optimized properly to get organic traffic so optimization is needed. So SEO helps you to do digital marketing of your business.
CONCLUSION: In the above article we discussed all that is SEO, How it works and the benefits of search engine optimization. I hope to help you know about SEO, how it works, and what is the importance of it.
