Google AdWords is an online advertising platform owned and developed by Google in 2000. In which all big companies and small business bid to show their advertisement for higher sales, Google Ads helps you to serve your ads to the genuine customers at the right time and makes easy to found your business in overall internet and in Google maps too.


Types of Google Ads

Mainly there are 4 types of Google ads which you can use to grow your business online:

  1. Search networks- it shows only text ads on the result pages of search engines.
  2. YouTube (video) – it is a type of Google AdWords which shows your ads in the content of creators on YouTube, Google ads can avails you in many types like non-skippable ads, skippable ads, discovery, bumper ads and out streaming ads.    
  3. Display network- it is commonly known as for images and video ads, which it shows over a million of websites.
  4. Shopping- it is a type of Google ads which shows full detailed about your specific products which you want to sell.

What are benefits of Google AdWords?

1. It helps in brand promotion.

In earlier days brand promotion was not important because all industry produce only homogeneous products which are similar to each others in size, quality or quantity and sell their products at uniform rates.

But now all industry produces the products better than each other, so there is a competition in the market that’s why brand promotion is needed and they give advertisement of their product for good sales to take the leads.

Google ad helps you to shows your ads to the users who are in the need of it and also provides destination to your business too. 

2. It helps in building a larger audience for your brand or product.

Most of the user searches online about some specific products which they need and if it relates to your product so, Google Ads helps you to show your ads to them and will generates buyers for you.

When you start business online the biggest challenge for you is brand awareness and to bring customers to your store if you had register your business in Google so, it is the benefit of Google AdWords that it will bring customer for you.  

3. It helps you to reach your local customers.

If you run a small business your first target will be to attract customers of your local area, if you had registered your business in Google ads the benefit of Google AdWords is it will show your ads to the users of registered local area.

It will help you to achieve your target faster than any methods. It allows you more targeting option than any other online advertising do.

4. It helps you to generate strong ROI.

ROI or return on investment is a most used term in business which basically measure gain or losses generated by any investment.

Google Ads helps you to generate better online sales, generates leads or drives organic traffic to your site which automatically generates a better ROI.

5.  It gives you fast results.

It is the other benefit of Google AdWords that it takes few minutes to set up your business:

  • By choosing your business category whether it is small or medium.
  • You can create ads.
  • Select your target location.
  • Set your weakly/monthly budget.

After the set up of your business into it, Google AdWords helps you to shows your ads to the users of your location.

6. Its helps in brand recognition.

Google ads is the best way to build your brand recognition by using Google display network, the benefit of Google AdWords is it has a huge range of audience and helps you to reach that huge audience in low budget.

Your brand or products get only recognized when:

  • More number of users will see your ads.
  • Many users will engage with your ads.
  • You get more traffic on your site.

Why Google Advertising or Paid Marketing is Important for business?

1. Its faster than SEO-

Google AdWords is important for new businesses because you don’t have to wait to see results. It is more immediate than SEO because it allows you to create campaign or ads instantly after registering and start getting traffic in your site.

 In SEO, when you are new website you need a lot of time to get high ranking.

2.  It re-target visitor of your website-

Google AdWords Retarget your audience, Retargeting helps your brand to keep in front of potential customer who left your site. Retargeting campaign helps you to target specific audience with unique ads with the goals for convincing them to your offer

You can take the help of social media or search engines to remind them to visit your site with best offer.

3. It is a flexible marketing platform-

Google AdWords is a flexible market because it provides you many options to target audience so, you can customize your ads or campaign according to your target you had set and it allows all kinds of business.

Google ad helps you to turn on or off traffic in your site.

4. It reaches more users through Emails-

Email marketing is the most used business strategies in every business. These Gmail ads shows on the promotion tab of the users and sometimes it also shows on the social tab.

Google AdWords helps you, to run these ads on desktop, laptop or on any mobile devices. Basically Gmail ads are less cost than any search ads. If your budget is small you can also try Gmail ads.


Conclusion:

Google AdWords is the service provided by Google which users can use to drives traffic to their websites. You can use Google AdWords to sell and promote your product or service. You can take help from importance and benefit which we had discussed above to grow your business online.