{"id":68,"date":"2020-03-23T01:45:49","date_gmt":"2020-03-22T20:15:49","guid":{"rendered":"http:\/\/itfoxtech.com\/blog\/?p=68"},"modified":"2020-04-21T12:56:34","modified_gmt":"2020-04-21T07:26:34","slug":"know-hows-about-branding-and-rebranding","status":"publish","type":"post","link":"https:\/\/itfoxtech.com\/blog\/know-hows-about-branding-and-rebranding\/","title":{"rendered":"KNOW HOW\u2019S ABOUT BRANDING AND REBRANDING"},"content":{"rendered":"\n<h4><strong>What is Branding? <\/strong><\/h4>\n\n\n\n<p>\u201cYour brand is what people say about you when you\u2019re not in the room.\u201d &nbsp;This quote from Amazon\u2019s CEO, Jeff Bezos perfectly explains what branding is.&nbsp;<\/p>\n\n\n\n<p>Branding is not combining your\nlogo designs, newsletters, business cards or any other business designing. <\/p>\n\n\n\n<p>Logo Designing is the part of brand identity, which is completely different from Branding. While, Branding is responsible for how people will view your company. It is your company\u2019s who, why and what for the rest of the world. A brand is itself the company, product or service that has the voice and meaning of its own. <\/p>\n\n\n\n<p>Where as we the graphic designers are concerned we develop the foundation of the brand or can enhance the looks or cooperate identify of it, but we cannot make or design the brand but we can design a brand identity that will be a perfect reflection of your brand. &nbsp;<\/p>\n\n\n\n<p>Branding is the basic part of\ncompanies brand strategy: <\/p>\n\n\n\n<ul><li>What are the core ethics or principles of the company?\n<\/li><li>What the grounds of the company? \/ What does your\ncompany stand for? <\/li><li>What makes your products different from others? <\/li><li>What are you USP (unique selling point)? <\/li><li>Who is your target audience?&nbsp; <\/li><\/ul>\n\n\n\n<p>These are some of the vital\nquestions that plays important role while company develops the Brand for\nitself. <\/p>\n\n\n\n<p>We bring together the brand\nidentity and brand strategy of the company first and then try and incorporate\nthe best creative and visual effects to the format. So that it shows the brand identity\nof the company and highlights its beliefs. <\/p>\n\n\n\n<p><strong>Why Branding is so important? <\/strong><\/p>\n\n\n\n<p>\u201cBranding is exactly what you\nbelieve in and wants others to believe in.\u201d<\/p>\n\n\n\n<p>There are six basic reasons why\nbranding is important; <\/p>\n\n\n\n<ul><li>People\nare easily connected with the business that has legitimate appearance. If your\nbrand is gaining popularity then people will more often buy your services and\nthey will develop trust over your brand. <\/li><li>It\nmakes your business flow easily in market. People remember quality and quantity\nprovider and thus inform others of the advantages your brand provides. <\/li><li>Your\nbrand makes you stand out from others in the competition. It is mandatory to be\nodd one out in the field of your business market. There your Brand will make\nyour business outstanding. <\/li><li>A\ngood brand will create viral traffic. People like to spread words of the brands\nthey often use and like. <\/li><li>Branding\ncan set a bench mark for your business. People will automatically understand\nwhat to expect in quality and quantity while taking services from your\nbusiness. <\/li><li>Mostly\na good brand can add value to your business. <\/li><\/ul>\n\n\n\n<p><strong>Should you rebrand? <\/strong><\/p>\n\n\n\n<p>When the shine of your brand\nfades away and the company starts wondering whether the brand is doing more\nharm than good. <\/p>\n\n\n\n<p>Here are few reasons when\nrebranding can proof to be good for the business; <\/p>\n\n\n\n<ul><li>When\nthe company changes its face of owner that is the time a company needs to\nrebrand according to the reflection of the new owner. The change is not only in\nthe brand but it also reflects the changes organisation will have in coming\nfuture. <\/li><li>World\nis changing constantly and so should the brand of your company. It should\nchange from time to time according to the generation and target audience it\nhas. A constant brand faces troubles in the future as it evolves. <\/li><li>Sometimes\nafter mergers &nbsp;of two companies, the\nbrand needs a bit of rebranding to make sure people know of the merger through\nthe brand and tale services from both the companies knowing they are working\ntogether. <\/li><li>With\nthe growth of your company, you brand should constantly develop. To create the\nposition and mark of its own.&nbsp; <\/li><\/ul>\n\n\n\n<p>Branding is the key to\nestablishment and the leaders of the company should not take it lightly. Whenever,\nRebranding is necessary it should be done without any delays. <\/p>\n\n\n\n<p><strong>What does rebrand mean? <\/strong><\/p>\n\n\n\n<p><strong><em>Definition<\/em><\/strong><strong>:&nbsp;<\/strong><strong>Rebranding is the\nprocess of changing the corporate image of an organisation. It is a market\nstrategy of giving a new name, symbol, or change in design for an\nalready-established brand. The idea behind rebranding is to create a different\nidentity for a brand, from its competitors, in the market. <\/strong><\/p>\n\n\n\n<p>There are two types\nof rebranding that can be done with the help of graphic designers, one is\nReactive Rebranding and other is Proactive Rebranding. <\/p>\n\n\n\n<p>Reactive Rebranding\nis done when the existing brand has to be changed completely. It has to be done\nin the situations like mergers, legal issues, negative publicity, fraud etc. <\/p>\n\n\n\n<p class=\"has-text-color has-drop-cap has-black-color\">Proactive Rebranding\nis done by the organization when, it\u2019s growing and needs something extra that\nwill connect more with the people. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Branding? \u201cYour brand is what people say about you when you\u2019re not in the room.\u201d &nbsp;This quote from Amazon\u2019s CEO, Jeff Bezos perfectly explains what branding is.&nbsp; Branding is not combining your logo designs, newsletters, business cards or any other business designing. Logo Designing is the part of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"better_featured_image":{"id":104,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1200,"height":1000,"file":"2020\/04\/Artboard-1brand.png","sizes":{"medium":{"file":"Artboard-1brand-300x250.png","width":300,"height":250,"mime-type":"image\/png","source_url":"https:\/\/itfoxtech.com\/blog\/wp-content\/uploads\/2020\/04\/Artboard-1brand-300x250.png"},"large":{"file":"Artboard-1brand-1024x853.png","width":1024,"height":853,"mime-type":"image\/png","source_url":"https:\/\/itfoxtech.com\/blog\/wp-content\/uploads\/2020\/04\/Artboard-1brand-1024x853.png"},"thumbnail":{"file":"Artboard-1brand-150x150.png","width":150,"height":150,"mime-type":"image\/png","source_url":"https:\/\/itfoxtech.com\/blog\/wp-content\/uploads\/2020\/04\/Artboard-1brand-150x150.png"},"medium_large":{"file":"Artboard-1brand-768x640.png","width":768,"height":640,"mime-type":"image\/png","source_url":"https:\/\/itfoxtech.com\/blog\/wp-content\/uploads\/2020\/04\/Artboard-1brand-768x640.png"},"reblog-sleek-blog":{"file":"Artboard-1brand-304x440.png","width":304,"height":440,"mime-type":"image\/png","source_url":"https:\/\/itfoxtech.com\/blog\/wp-content\/uploads\/2020\/04\/Artboard-1brand-304x440.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":null,"source_url":"https:\/\/itfoxtech.com\/blog\/wp-content\/uploads\/2020\/04\/Artboard-1brand.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KNOW HOW\u2019S ABOUT BRANDING AND REBRANDING - ITFox Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itfoxtech.com\/blog\/know-hows-about-branding-and-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KNOW HOW\u2019S ABOUT BRANDING AND REBRANDING - ITFox Technologies\" \/>\n<meta property=\"og:description\" content=\"What is Branding? \u201cYour brand is what people say about you when you\u2019re not in the room.\u201d &nbsp;This quote from Amazon\u2019s CEO, Jeff Bezos perfectly explains what branding is.&nbsp; Branding is not combining your logo designs, newsletters, business cards or any other business designing. 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