Keyword research is one of the first steps to do SEO, it is a very important step and without doing it you will not be able to rank your website well in SERP( search engine page result). In this article, you can understand all about keyword research, its importance, and its advantage in SEO.
What is keyword research?
In this topic you will understand all about keyword research, methods to do it.
Keyword: A Keyword can be a word, few words, or a phrase which a searcher uses to type on any search engine to get required results but it is typed by multiple searchers, if a limited amount of searchers type something on a search engine then it is not considered as a keyword.
There are two types of keyword:
A) Short tail keyword: These are very short (a word or few words), and also very competitive to do SEO.
B) Long-tail keyword: These are very long (many words or a phrase), these are not very competitive to do SEO.
Keyword research: It is the process you will come to know what keyword can be typed by any searcher to search for a particular topic. In this process, you will know how to do keyword research.
For example, if you want to know anything by the restaurant then what probably you can type for restaurant, you can type,
best restaurant, nearby restaurant, the best restaurant in my city, how to start a new restaurant, etc. so these searches can be the keyword if multiple searchers are typing these words.
Now when you come to know about keyword, so you should also know the best keyword is to be used for search engine
optimization (SEO) of your page. Now you will get to know that how to do keyword research.
Following is the process to know which keyword you should target for your page:
A. First, start with thinking about the probable keyword: At first, you should think about what a searcher can type to search for content. You will get many words or phrases (keywords), and these keywords are called seed keywords. Make a list of these keywords.
B. Asking yourself about seed keywords: In the second step ask yourself that, the seed keyword you have suggested is relevant or not means any searcher will type it in the search engine or not.
If they will search it and find your website ask again that, whether they are your targeted audience or not. If the answer is yes then go to the next step.
C. Work to make LSI keyword: LSI (Latent semantic indexing) keyword area that keyword which has the same meaning as our main keyword but their wordings are different.
You can’t use the same keyword again and again so you have to use the LSI keyword to get more ranking.
D. See the competition level of keyword: In this step, you should see the competition level of the keyword in any competition checking tool. You have to use that keyword whose competition level is optimum. The competition level should not be high and it also should not be very low.
How to do keyword research in SEO(step by step):
Places on the page where you should put your desired In the title of your page: The page title is one of the most important keywords for SEO. places in which you should use your targeted keyword. This increases the optimization of your page.
1.In Meta Description: Meta description has the key role to describe the relevance of your page so this is also a good place in which you can use your keyword for better optimization of your page
2.In headings: You should use the keyword in your main heading to get rank in SERP because by reading the main heading only a searcher decides whether to read a full article or not.
3.In subheadings: Subheadings are also important, as we know that before reading content anyone will read subheading and if subheading is catchy then only any person use to go through the content. So you should use your keyword in the subheading to get a good rank in SERP.
4.In content: Content is the most important part in which you can use your keyword. You have to take care of the following things to use the keyword in your content-
A. you should not use keywords in bulk.
B. You should change the variety of your keyword, for example, if your keyword is “best food” then after writing “best food” in one line of your content, you can write, “tasty food places”.
C. You should not use keyword very near to each other, you should maintain at least a few line gaps to use another keyword. In the image: For image optimization, you have to use HTML, in HTML we have to write about the image (by using Alt text) and use our keyword there so that Google relates your image to your content and optimizes it.
5In URLs: The URL is also a great place to use your keyword, it also catches the eye of the visitor so you should use keyword here, also your URLs should be small and easy to read for better optimization.
Why keyword research is necessary for SEO?
SEO (search engine optimization) is the process to get a good ranking in search engine result pages or SERP. To do SEO, keyword research is one of the important steps.
For a particular topic, if you have all the keywords in your content then the chance to get a good ranking in SERP increases.
It does not mean that if you write many keywords in your content and there is not relevant information in your content, then also your page will rank in SERP.
To get a good rank your content must be full of relevant and precise information about the topic, then it is useful to put the keyword on your content.
By using the right keyword, you can get organic traffic on the website, for example, if you are writing about hair oil and if you want to attract those searchers who are searching for the best and fast-growing hair oil, then you should target the keyword which describes the quality and rate of growing hair by oil, not the place where the hair oil is made. the keyword you are using in your content should describe what your content is all about.
Conclusion: In the above article I have discussed all keyword research and use of keyword research. I hope you have understood all about it
