Website Traffic refers to measuring the users visit, different pages they visit and their behavior after visiting the website and it should always be measured in ‘visits’ which is also called session. In other words Website Traffic is to measure incoming and outgoing traffic and measure to check the popularity of parts or pages of the site.
How to increase your website traffic?
- Use of Social Media
Social Media is the best way to attract new users towards you and to engage with them by providing quality, useful and relevant content to them which encourages them to click to your website.
2. Videos
Creating video content helps to increase your visibility, across YouTube and Social Media platforms.
3. Email Marketing
Using Email marketing software helps you to engage with your contacts and to provide better discounts and offer to them which helps to drive traffic in your website.
Different ways to convert Web Traffic into Sales Conversion
- Create an Email list
If you have traffic in your website then it is essential to communicate with the potential customers it gives them a reason to connect with you and to purchase products from you and Email marketing is the best strategy to achieve this.
Email Marketing is one of the best strategies in Digital Marketing Once you get the Email address of your users so you can target your audience more easily and faster because it conveys the SMS (which can be of launching a new product or may be any discount and offer) in the Email of the selected target audience.
2. Create useful and relevant content
It’s unexpected that more customers will buy products from your website on their first visit, it is very difficult to bring those users again on your site and the best way for that is to provide useful and relevant content and get their contact information like ( Email address) in exchange.
3. Check your Bounce Rate
Bounce rate refers to the number of users which visit to your site and immediately return from the page not moving further. It tells the behavior of the users visiting your website, higher bounce rate is an indicator which shows that your content in your website or page is not effective to convert sale of your products or brand.
4. Create content with images that attracts customers
The best way to convert traffic which can be organic or referral too, is to create unique content and to create images in your blog and website which actually attracts more customers and helps to increase your sales.
5. Search Engine optimization (SEO)
If you want to optimize your landing make sure your other pages of the website or social media pages are too. Use the keywords and phrase which your users are using to find you and most of the user do online research about specific which they want to buy help them to find you and provide a offer or discount on the product which they want better than others which make a good relationship with your users and users will stay connected with you.
6. Social Media
User who follow and likes your Facebook page which is a kind of leads and can increase your sale just you need to get those user on your website just you have to create unique, helpful, useful, and relevant content and post it on social media and engage with them by commenting on the post and generate conversation with them you can use call to action button to link your website in your every social media channels.
7. Fresh and relevant content
The content of your website should identify and solve the problems of the users and it is also the medium to reach the potential users in order to stay connected with your user, so you have to continuously update your website with fresh and provides new information in the content in order to convince them to buy from you. This strategy of updating your content on a regular basis also helps to encourage your user who visits your website to come again and check what they can learn new after making the purchase and they can also share the content.
8. Remarketing
When the users leave the site remarketing helps to keep your company at the peak of their minds. With the help of remarketing your company can follow those users on other pages in the forms of online ads. It is helpful to the users research and realize that you were the only better choice but can’t know how to come back to your site but remarketing your ads will remember them and give the decision to purchase from you.
9. Create better website
If your website is lacking with design means your chances increase of losing your users, before the customer starts his journey with your site your website should be user-based which means to navigate easily to your users and shows a lot of content and design in your website and pages and also avoid overstuffing.
10. boost up your speed
Your website should always load quickly and properly because users don’t wait for these and expect the website to open quickly, return and most probably click on another website which also becomes a challenge on e-commerce websites. If your website doesn’t work properly it looks unprofessional and can also create queries about the abilities regarding your website this will lose your users.
Conclusion
Web Traffic means the calculation of all the visits of all user, the pages they open or the behavior of them after seeing the website, you can take help of different ways to convert your website traffic into sales conversion which is written above in the content.
