Google Analytics(GA) is a web analytics tool offered by Google and launched in November 2005 to every user for free which helps you to track, increase and analyze your website traffic.
In 2019 Google Analytics became the most used web analytics service in the web, and it also launched for mobile which is known as Google analytics for mobile applications which helps in gathering usage data from android apps and iOS.
Features of Google Analytics
- Setting objectives
Setting objectives is the first and foremost step in Google Analytics, which helps your business to take very far and generate traffic for your products or brand.
The first objectives (or say goals) of e- commerce business is to increase sales and other businesses have other objectives. Once you have set up your goals in Google Analytics it will tell you what decision is right for your business or what not, which will help your business to grow effectively and efficiently.
2. Campaign Tracking
Most businesses spend a lot of money in advertising to attract new customers or potential customers(for e.g. Google Adwords, social media advertising and Email marketing) which really cost too high to them.
If you know that from where the traffic is coming to your site, basically traffic comes through referral, social media, social network and search engines. Google Analytics helps you to provide the full information or details about from where the most profitable traffic is coming and allows you to modify your site on that particular.
3. Navigation summary
This report clearly shows how many users come to your site and from where they are coming to your homepage, how many from them go to your contact page, in which time they enter your site,the time they spend in your site and in which they leave the site and if you are not getting traffic then modify or improve your site to attracts them.
4. Bounce
When the user visits your site and leaves without checking any further details of your products and brand and is commonly known as Bounce. and it will also help to improve your sites with more relevant keywords and useful content which will help to generate traffic for your websites.
Benefits of Google Analytics
- It is free
The most important benefit of Google Analytics is it is free and can be used by every business no matter what the size of it, if you also want to increase your website traffic Google Analytics is the best way for that, you only need to do is to register and to add your business information.
Google Analytics is also an available paid version known as Analytics 360 with more features, unlimited data, advanced analysis, more integrations and direct contact for customer support and it provides two options for its users to choose.
2) Always give the best impression of your business
Google Analytics helps to show the people visited in your site and also give the information if they leave when they didn’t get for what they have searched (mainly called bounced).This tool shows the pages which are experiencing a high bounce and the pages which are increasing expectation of customer or say the pages in which customer feel for this only they had searched.
This gives an opportunity to change a few things like create helpful content, length of content and optimization which will help to earn more users and generate traffic in your site.
3) Know better that from where your customer is coming
Google Analytics allows you to show the location of your customers and helps to set specific goals and to design specific marketing campaigns in that area.
4) Google Analytics automatically collects data
Once you register your business in Google Analytics it will automatically start collecting the data of your business just you need to do is to copy a simple code on your website it will generate traffic to your site, types of audience and conversions.
Everything will run smoothly and you can easily see your Google Analytics data in your account no need to perform further action it will do your all work.
5) Check where you rank in search engines
In today’s world almost every business knows about the SEO and the use of keywords to get a higher position in search engine rankings.
It’s hard but not impossible to rank from the second page to the first page of the search engine. If you know the importance of certain keywords that help to drive traffic to your site you can use elements of SEO to do the same and always do your best to be ranked on the first page.
6) Analyze source of traffic
Google Analytics helps the business to generate traffic and allows you to show how the traffic has been driven to your website and also tells the number of people who visited your site through referral links from other websites, from search engines, paid advertisements or via organic traffic.
7) Learn about the keyword
If you want to rank high on the search engines ranking, want to attract potential customers and want to generate traffic which is the basic requirements of all the businesses, So you should be visible in the search engines relevant keywords play an important role for that situation it will help you to reach where you want to be.
How does Google Analytics work?
- Create a Google Analytics account
To start with Google Analytics, all you have to do is create an account on Google Analytics and add a tracking code of your site. It is a code which Google analytics needs to track website visitors.
When the users comes on any site Google analytics will drop cookies on the browser of the users, by using these cookies Google Analytics records the behavior of the users.
2. Use of Google Analytics reports
After creating the account in Google Analytics and adding the tracking code now it is the time to know what you can do with the use of Google Analytics. As you start, you will be dropped at Google Analytics home and provide the review of the performance of your website. Like how many users visited your website, the time they spent on your website, clicking on the link of the page and purchasing of a product.
3. Realtime reports
Realtime reports are those reports which show the number of visitors on your site right now if anyone wants to know the real time activities of its website Google analytics is the easiest and best way to check that.
Realtime reports are the best way to measure the performance of your running campaign like sale, promoting content on the social media or free giveaway in order to attract new users for your products, brand and website.
4. Audience reports
Google analytics provides you audience reports which tells about the age of the users and the device in which they view your website if you want to check that you can move ahead to the audience section and if you want to know the users of which countries drives the most traffic towards your website you can use geo reports to know this. You can modify and create useful content and optimize your landing page of that specific region to attract more users.
Conclusion
Google Analytics is the free analytical tool offered by Google which helps your websites to increase and analyze the traffic of your website. You can use the features, benefits and the uses of Google Analytics to grow your business online.
