Mobile marketing or mainly called as MM is an advertising activity which promotes products and services with the help of mobile devices like smart phones and tablet.
Mobile Marketing is an online marketing technique which focuses on reaching to a huge range of specific audience on their smartphones features phones, social media or mobile applications, SMS or MMS.
Tools of Mobile Marketing
- Buffer
Buffer is an app which is especially made for the management of social media. Basically it allows you to schedule image posts, text posts and other media posts on different platforms of social media like Facebook, Twitter or Instagram.
2. AdMob by Google
AdMob is an app created by Google for advertising your products it allows the developers to earn money from mobile apps for high quality ads. It display different ads in the mobile application and target huge range of audience this application shows analytics of the performance of your advertisements.
3. Boostfy
Boostfy is the best application which helps to grow Instagram followers and likes. Boostfy supports 70,000+ people to achieve their Instagram goals. Boostfy comes with the tool which helps your Instagram with organic growth they don’t do any promise they only suggest to everyone to give their best to accounts and results will come.
4. SemRush
SemRush is a tool of SEO which provides the information regarding to your site like traffic information, keywords used, and related SEO data. SemRush is digital marketing strategies help to increase traffic in your website and visibility in search engines like Google.
5. Facebook ads
Facebook is the most popular Social Media Platform to gain traffic in your website and to stay connected with your audience.
Facebook ads target more audience than others application because it allows to share stories regarding to your products which attracts potential customers and gives them reasons to purchase from you.
Strategies of Mobile Marketing or MM
- Vertical video animation
It is consider that 94% of user owns smartphones and hold their phones in vertical position but most of the video or animation are designed in horizontal position because most of the time we see videos or movies in landscape format in TVs or in cinema.
You can drives traffic to your site and create great experience of users by designing video or animation in vertical format which user can see without keep their phones in landscape position.
2. Advertise your products through Google AdWords
Google AdWords is the online advertising platform, which helps your business it shows your ads to the right or genuine users whether they uses mobile phones, desktop or laptop.
By selecting the mobile audience it will target specific audience to show your ads, by creating mobile friendly website with the use of short video it will attract new user for your product or brand.
3. Advertisement through Facebook for mobile users
Facebook ads is adding new features in continuous manner, they introduced Facebook mobile ads to attract the audience uses mobile phones for business growth.
By taking attractive images in your Facebook page about your products can attracts more users for your business and will generate traffic in your website.
4. Advertisement of your product in between of mobile app or game
Advertisement of specific products or service is really a creative and innovative idea. By paying to the owners of famous game applications allows to shows your ads or message can also tagged with the ads will attract more customers for your products.
For ex- someone is playing car racing game and your products is related to cars accessories if they will like your product and want to purchase they will tap on your ad and will directly enter in your site this is called in gaming mobile ads.
5. You can take help of SMS Marketing
SMS Marketing mainly known as text message marketing which many business or organization uses to send special coupons, alerts and promotions about their products to target huge audience these SMS limits up to 160 words.
SMS service is popular because it connects to higher audience and everyone uses mobile and it can be used anywhere or anytime.
Types of Mobile Marketing (MM)
- Mobile application
Mobile application allows you to show your ads in between while using of some of the mobile applications it can be image or text ads it depends upon the payments which you are paying to the owner of that applications.
Facebook is the best example of mobile advertisement application which shows ads in between using of that application.
2. In- game
It is uncommon for everyone that they have seen ads in between when they are playing games it can be half page or may be full page ads and sometimes when player lost the round it shows video ads around 30 seconds or 20 seconds.
3. MMS (Multimedia Message Service)
MMS Marketing sends text message which contains media such as images, audio and video MMS is better than SMS because consumer will respond better after watching entertainment GIFs.
4. QR Codes (Quick Response Barcodes)
QR codes is the best way to view full details about any product or service QR code can be scanned by any camera in mobile devices, when the user will scan that QR code he directly goes to the website which is linked on that QR code and it is the best way to gain more traffic in your site.
5. Location Based Marketing
Almost each and every users of Google uses it most popular function that is to show nearby places it is the best way for small physical store to attract new customers by registering in Google places.
It is the first requirement of small business to attract customers of their local location and Mobile Marketing allows to shows your physical store to the users of their local locations.
Benefits of Mobile Marketing (MM)
- It reaches Broader Market
In today’s world there are many users who are using smartphones to connect with the users of the world, and Mobile Marketing becomes the best way to gain and reaches more customers through online.
It is the most popular marketing technique to gain customers because there are many users almost uses internet in the world wide and it helps your business to connect with that audience via internet and target more users for your products.
2. Mobile Marketing builds relation with customer
Mobile Marketing builds better relationship with customers because it allows you to take reviews from your customers about your products or service and always shows your reviews in your website or blogs to attract potential customers.
Mobile Marketing generates more traffic in your website with reaching more audience online with the uses of Mobile Marketing strategies and its tools.
3. It costs you much less
Mobile Marketing is much cheaper than as compared to radio or TV advertising there is no need to pay high for the advertisement of your products or service and it is also said that it is the only marketing which offers you to pay less for reaching more audience.
You have to pay a simple or less amount only for sending text messages because it is a time taking process and it is not easy to gets phone numbers of each and every customer.
4. It gives instant results
In today’s world smart phones becomes crucial for each and every users because it make each and everything simple for its users, like they can buy anything just sitting in their homes no need to go for physical store.
So it shows that users carry their smartphones with them every time it means that they are receiving each and every message in very moment even when their smartphones are switched off they will receive that message when they will turn on their smartphones.
5. Direct Marketing
Mobile Marketing allows you to do direct marketing with your customers there will be no agency, wholesalers and no retailers in between you and your customers.
This generate trust and loyalty with you and your customer when there will be direct interaction with your customers it helps you to take feedback from your customers via internet or through messages.
Conclusion
Mobile Marketing helps online business to attract more customers, generate leads and traffic in your site or blog above we have written some tools, strategies, types and benefits which you can use to grow your business online with the help of Mobile Marketing.
