Backlink, also known as incoming links are links which connect one website to the page of another website. When one website link to your site it will be said that you got a backlink from them and when you link to another website it will be said that they got backlink from you.
Every search engines like Google uses this backlinks as a signal of ranking because when one website links to another, it shows that they believe that your content is helpful for every user or noteworthy. High quality backlinks means more chances of site ranking and more easily to be found your site in search engines results.
Types of Backlinks
There are mainly three types of backlinks:
- Do Follow link
Do follow link, it is a term which was launched by Google in 2005. Mainly Do Follow links are use to reduce spam indexing to improve the rank in Google.
To rank your content or page on search engines like Google you must have some quality backlinks and Do Follow does the same for you it improves your page ranking, by using most searching keywords in your content also help to be rank in search engines results.
2. No Follow link
No Follow link is hyperlinks with rel = “nofollow” tag, No Follow tag tells to ignore links to search engine. If you want to take care of your website it is important to know when to use no follow tags and where not.
3. Sponsored link
Sponsored link is in the form of hypertext link for a paid advertisement which shows on the search engines results page. These ads can be of particular products or service which is related to the most search queries on the search engines.
Sponsored links are very useful because it offers a huge range of SEO and SEM services.
4. UGC link
UGC (User-generated-content) link is used to identify the search engines that which links is created by users. This is the one more way which tells Google clearly that which links is not a form of advertising.
What is the Importance of Backlinks in SEO
- With the help of backlink, Google find new pages
Backlinks are also called votes from another website which represents to search engines like Google that this content is valuable, helpful to the user.
The more votes you have than you have more chances to rank on Google or on other search engines. Google had done many changes to its algorithm but backlink always remains some as previous.
2. Referral traffic
It is not possibleIt is very easy to see the domain and backlinks in SemRush just you have to login into it and search in the domain you want to see and you can use SemRush to check that which types of links your site have.that the traffic will every time organic, sometime traffic comes from referral. For ex- if you like some specific product and you buy that from any website and your friend or any relative like that product so you refer that product or site to them it is called referral.
Backlink not only rank your page on search engines but also allows to referral traffic by giving link of another website content or page which is useful and valuable to the users in your page.
3. Branding
As I said before that Google use backlink as a sign that your content is valuable and useful for many of the audience if you get high quality links from websites it gives confidence to the audience to visit your site.
When some website links to your site in their page and user visit to your site by their link and read your content if your content should be useful to them. They will stay connected with you and also refers same to their friends and relative this will help in creating your brand image.
4. Builds Relationship
When any user visit from any of website to your website and if you’re content will be valuable or helpful to them they will stay connect with you and will also buy from you if they like something and this create relationship with them.
5. Backlinks improve your SEO ranking
As I had told you that backlink is a type of relation which connects one website by giving the link of other on their page. So the more you will get backlinks from another website the more you will rank on search engines like Google.
6. It improves Alexa ranking
Alexa is global ranking system which rank millions of website, with the use of web traffic data it prepare the list of most popular websites.
So, backlinks help to increase your Alexa ranking in order to gain the popularity of your website and to take leads from your competitors.
Tools of checking Backlinks
- SemRush
SemRush is the most popular and most recommended backlink checker because it is the best keywords research tool in the market. It gives you many powerful tools which you can use to analyze your backlinks.
It is very easy to see the domain and backlinks in SemRush just you have to login into it and search in the domain you want to see and you can use SemRush to check that which types of links your site have.
2. LinkMiner
LinkMiner is the tool created by Mangools and was designed specifically to check backlinks, if you want to use LinkMiner you should have an account in Mangools.
LinkMiner is one the best tools to filter your links by no follow, deleted or lost and new. This tool will help to track your own backlinks which you want to fix and helps you in recovering your lost backlinks.
3. Ubersuggest
Ubersuggest is created by Neil Patel, it is the tool which offers the best keywords research features and also has backlink tool which you can use to view the full details regarding to your site backlinks.
It comes with the two payment methods the one is free for everyone but it only offers small backlinks of domains and the other is paid which offers you everything.
4. Ahrefs
Ahrefs is similar as SemRush it is another tools which is easy to use and provides best keywords research. It gives an overview of your selected domain.
Ahrefs helps to recover your lost or deleted backlinks, you can use this tool to check interlink on your site or which accidentally “nofollowed” which can help you to fix these.
5. BuzzSumo
BuzzSumo is specially created to analyze your content with the content of your competitors you can view the most popular content on that domain by just searching in their domain.
BuzzSumo is the best way if you want to see backlinks of your competitors and helps you to see the site which links with your competitors.
Methods of Creating Genuine Backilnks
- Brand Mentions
Brand mention is the reference of your product, brand and company through online. These mention shows reviews about your product on blog posts, news article and social media posts.
Brand Mention can be published in many forms like feedbacks of happy customers, complaints, context of reviews or a post which help your audience this connects more audience with you and it will creates trust or authority on you.
2. Create shareable content
Valuable and useful content is always ranks on search engines and it is the strategy of the SEO.
Creating amazing and valuable content and if your content will have some powerful keywords that will always help your content, blogs or website in generating natural backlinks.
3. Social Media Engagement
Social Media is the popular SEO technique, if you want to make your content, blogs or website to be popular and should in the front of the people engagement with social is the greatest way for that.
Social Media and its platforms allow you to target a huge range of audience and help your website to get more backlinks and to grow your business more easily or faster.
4. Article Submission
After you had make your content valuable or unique from others, you can submit your content on high PR submission website and you can also give link of your website to get more visibility.
Low quality content or the content which is full of keywords (keywords stuffing) will be rejected. So always select unique category and give the best title to your content.
5. Question and Answers
Question and answers is the best way to gain traffic on your website, try to join some of the high PR question and answers website and search questions which are related to your business or website and give clear answers of the questions you can also give link direct to your website which will increase your website visibility.
6. Video submission
Video is the simplest way to explain your audience what they want and you can become popular by submitting your videos to high PR video submitting sites like ‘YouTube’.
Give proper title, tags, referral links and a good description in your video in order to get more quality backlinks.
Conclusion
In last backlinks creates good relationship between the website and promotes each other on their pages. Hopefully its types, importance, tools and methods of creating backlinks will be helpful to you and your website to get good backlinks.
