E-commerce (Electric Commerce) marketing means buying and selling products or services all over the internet. E-commerce marketing is the use of promotional tactics which drives traffic to your site and convert website traffic into sales conversion and stay connected with them.
Strategies of E-commerce Marketing
- Search engine optimization (SEO)
Search engine optimization is still an important part of marketing. Make sure that your site or page should fully optimize from exact keywords which your customers is searching about your product.
2. Use of content marketing
Content marketing means to create quality or original content that can attracts or target your audience.
If you are selling product online content is important because it describes your product, creating valuable and free content keeps your customers engaged with you and it builds trust upon you.
3. Use of social media marketing
Social media marketing is free for every user it is the best way to communicate with your users and to attract potential customers by sharing your brand’s stories on social media.
Social media is the best platform to promote your brand or product and generate brand awareness which can help you to gain customers for your products.
4. Show reviews of your customer
Reviews is also essential for e-commerce marketing, in today’s world potential customers see reviews on your product or the new customers who is coming first time to your site before purchasing they will also see reviews regarding to your product or services.
It is not confirm that all time you will get positive reviews sometimes you will also get negative reviews don’t miss that negative reviews take them as opportunity.
5. Make your checkout process much easy as you can
Checkout means the process of delivering products to the ordered customer online. Checkout includes proper inquiry with the customers who is delivering your products there should not be mistakes because it can harm your business reputation.
You can make your checkout easy by not giving several pages for ordering your product to the customer.
6. Give multiple methods of payment
Customer should know that which types of credit cards your store accept. Give them a proper security while they are using their credit card for shopping your product.
Some customer wants to pay after delivering products to them which is also known as cash on delivery so, give this option in your online store. This generates trust upon your store because none of the customer like their personal information should leak to anyone or their credit card details leaks.
7. Retarget your existing customer
Once the customer makes purchase from your site give more interested offer to them so they should visit your website again, make sure that you should always connected with your customer.
You can use email marketing strategies to reach your customer for faster in less time, Email marketing is effective because it make lists of your existing customers and shows your ads to them so they can visit your site through a link.
Tools of E-commerce marketing
- Google AdWords or Google Ads
Google AdWords is a best online advertising platform developed by Google in 2000. Google Ads shows your ads to the users who is in need of your products.
Google AdWords allows you to target more audience and can generate new customer via email, it can send your ads in your customer personal email.
2. Use of SEO
The main work of search engine optimization is setting up your E-commerce site and content to be found easily on search engines, many of digital marketing tactics take time to reach your targeted audience.
SEO can help you to reach faster because it target your audience when they actively search about any product and if it is related to your products it will show your content to them.
SEO improves your visibility with organic search results, and drives traffic to your site without paying to it.
3. Google Analytics
Google Analytics is a web analytics tools which is developed by Google and offers to everyone for free and helps you to analyze your site traffic.
Google Analytics become the most common tools used by every business. It helps you to understand better what your customer want from you and can attract more customers, retarget existing customers by keeping an eye on them.
4. Shopify
Shopify is online selling platform it is one of the most popular selling app because of its easy to use interface and low startup cost.
Shopify is specially designed for those who want to make ultimate online store, you can use Shopify to sell, promote and deliver your products or services to the right customers.
5. Kissmetrics
Kissmetrics helps to know your customer and their behavior it tells about your best performing products, most engaged customers and leaving rate of customers.
6. MailChimp
MailChimp is an email marketing service provider most business uses MailChimp for creating the list of targeted audience and it will send regularly update of your product to the emails of your targeted customers.
7. WordPress
WordPress is the content management system and free for every user to gain new customers or potential customers.
By using WordPress you can create and post content about your product or services, brand or business and it should be helpful to your customer and can attract new customers with your best content.
8. Facebook ads
To connect with new customer social media is the best way for that and Facebook is the best platform of social media to gain customer or stay connected with them.
Facebook ads target your specific users and it is the best tools of E- commerce marketing because it less expensive than other options it gives you the option to share stories regarding to your product or brand which helps to gain new customers.
Benefits of using E- Commerce Marketing
- It is low cost
Starting with E- Commerce marketing is less costing because it does not have any middle man which reduces the cost, then other physical outlet you don’t have to pay or hire employees for working in it.
2. Reaches new customer with more visibility on SEO
If your content is full of quality, quantity and helpful to each and every user, it can rank on search engines like Google and E- Commerce marketing includes many strategies and tools which anyone can use to do better online selling of their products or services and can also promote too.
3. Generates potential income
E- Commerce is a kind of online store which is open all the time for everyone to promote or sell products or services and can grow their business online.
If you want to grow your online store, keep in mind that anyone can come to your online store anytime. Normally most of physical stores open from 10am to 10pm.
Being available for 24 hours can attracts more customers who are not getting their satisfied product in physical store can come to your store and purchase from you.
4. Meet your customers where they want to buy
In today’s world most of the people do not only search online about some products or services and also purchase everything online too.
E- Commerce marketing makes easier for buyer and seller too, how; it shows your ads which is related to your product where ever your customer is. It shows your ad if your customer is on Facebook it takes help of Facebook ads to perform that particular action if they are using Instagram it will take help of Instagram ads.
5. E- Commerce marketing agencies have experience
E- Commerce marketing agencies had worked with almost all big companies they are the only clients for them. Their teams know very well that which user is interested in which trends. They know that which things are effective to business and which not so don’t take any action which impact negatively to the business.
6. Boost up the buying process
In earlier days, if a consumer had to purchase some specific product they makes a plan to go physical store which may be far from their home and if it is not available they should have to wait for it.
In today’s world everyone has a smart phone and they can purchase each and every thing online by just sitting comfortably in their homes, there is no need to go physical store to purchase products.
Types of E- Commerce marketing
- Business to business (B2B)
Business to business e commerce marketing refers to the exchanging of goods or service to other company or organization.
If any company wants to sells to other company this can be any form like security solution, tools, accessories or software as a service (SaaS) subscription and we named as B2B.
2. Business to consumer (B2C)
B2C is the most used in E- Commerce marketing it refers to create electric business relationship between service provider and with end customer.
Many customers enjoy this event because it allows to shop in best price and with best offers, customer reviews about your products and some product which company will not offer for sale.
3. Customer to customer (C2C)
Customer to customer refers to business where customer buys products from another customer by using third party platform.
4. Consumer to business (C2B)
Consumer to business (C2B) is an E- Commerce marketing which allows consumer to sell their product to other organization or company.
5. Business to administration (B2A)
Business to administration (B2A) is an E- Commerce marketing which allows business to do transaction with government agency or public administration.
6. Consumer to administration (C2A)
Consumer to administration (C2A) is an E- Commerce marketing which allow electric transaction between individual consumer and public administration. It is an easy way for consumer to communicate with government agency.
Conclusion
E –Commerce marketing is a kind a place where online selling and purchasing takes place. Hopefully these strategies, tools, benefits and types will helpful for you and your business.
