Google analytics
It is basically a kind of software that does a detailed analysis of the traffic on your website.
It provides all the possible details about the visitors to your website like the number of visitors, bounce rate(rate by which visitors immediately leave your website), etc. if you are a businessman or a businesswoman, then you can use these details to improve your business strategies and can increase your business.
It is a free service from Google but if you want a premium version you need to pay.
What is the use of Google analytics?
The following are some purposes to use Google analytics
a) You can make multiple dashboards:
By using multiple dashboards ( or menu bars) you can see any type of data you want in a single window.
You can also customize the dashboard as you like according to the priority of the information that you want to see first.
b) By Google analytics you can see from where most traffic come to your websites:
If you want to increase the traffic on your website then you should know where the traffic is not coming on your website and then you can work on the particular field from where the traffic is not coming and can increase traffic to your website.
C) You can know the age, interest, gender, etc. of your visitors:
By Google analytics you can know the age, interest, gender, and much more personal information of the visitors, so, if you need to make your business strategies according to age, interest, gender, or any other personal information of your audience then you can use Google analytics to get your desired information to increase your business.
d) See the devices which are used by the visitors:
If you need the information about the devices which are used by your visitors than Google analytics helps you to know the information about the devices which are used by the visitors.
For example, If you want to know which mobile is used by most of your visitors so you can easily know it by Google analytics.
e) Know the visitor’s location:
By Google analytics, you can know the exact location (country, city, etc) of your visitors and use the information to speed up your business.
By Google analytics you can see from where the traffic coming and from which place the traffic is not coming, so you can work on your website to attract the traffic from that place from which traffic is not coming.
f) You can know the most used social media platform by visitors:
Google Analytics makes you know what type of social media platform is used by the visitors of your website.
Now if you come to know that most of your visitors are using Facebook then you can promote your product on Facebook and increase your business.
G) It helps to customize your report:
It has a pick and drop facility by which you can customize your report as you want.
You can set the dimension of the report as you want.
H) It helps to do an analysis of content:
With the help of Google Analytics, you can know which type of content is mostly viewed, shared, and received by the customers and then improve your content quality.
I) You can track yourself:
This is also a very useful feature of Google analytics by which you can do a self-analysis of your work.
You can see your limitations and can improve your mistakes, and also judge yourself with ease.
Eventually, you can improve yourself and increase your business.
Steps to set up Google Analytics for WordPress
The following are simple and step by step guide to do this :
First way :
a) Go to Google analytics
b) In the next step go to the administration
c) go to tracking information
d) copy the tracking code
e) now go to your WordPress site.
f) go to appearance
g) go to the editor
h) there see for headder.php and click on it
i) now you will see some HTML type of view in which see the head and paste tracking code there.
f) adjust date and time
g) you have done your work
Following there are two ways to determine whether Google analytics is added on your website or not.
1. First method: a) Install Google tag assistance
b) enable Google tag assistance
C) refresh your WordPress website
d) now click on tag analysis
e) Google analytics is added there.
2. Second method: In this method, there is real-time checking and searching for any random URL you want.
Second way:
Adding analytics by the plug-in method:
steps:
1.open WordPress
2. Go to plug-in option
3. Search Google analytic on it.
4. Install that Google which has the best reviews.
5. Go to the tracking code.
6. Copy Tracking id ( not the whole code is needed).7. Put a tracking id on WordPress.
Conclusion: In the above topic I have discussed Google analytics use of Google analytic, and How to setup Google Analytics for WordPress. I hope you understand the topic.
