In this article I will explain to you what is User Interface and User Experience Design, Importance of UI and UX Design and different tools to use UI and UX Design.
What is UI design?
The “UI” or UI design stands for User Interface. It is a graphical layout in an application. Those who works for UI Design are called “UI designer” and they builds interfaces in many specific software or computerized devices but their main focus is on the looks and style of that particular application for which they are working. UI consists of many buttons in which users click then it can appear images, text if they want to read and sliders, etc.
What is UX Design?
The “UX” or UX design stands for User Experience. It is the experience of users when they interact with any application, blog or website.The UX design is the process in which teams create useful and meaningful products which provide relevant experience to the users.
Those who work for UX Design are called “UX Designers”, their main work is to study which type of products users want or what they feel using about your products and to provide that.
Why is UI and UX design important?
Importance of UI Design:
- Good UI Design simplifies searching
UI Design is all about making it much easier for your users to reach your content which is useful or relevant and they need.
A good UI attracts more users and features to found your content more easily to your users.
2. A Good UI Increases consumer engagement
A good User Interface not only interacts with new users and gives them reasons to connect with you or visit again whenever they are in need of your products.
Thus good UI Design helps your business to stay connected with users and it creates good relationships with your users and creates trust upon you and your users will be loyal with you.
3. Lower development cost
A Good UI helps your company or organization to reduce cost in your production, you can reduce your production cost and can save money when your production team will mainly focus on the development process.
4. Most important that how to present your offers
The presentation or interface of a low designed complex application drives traffic away from them and gives leads to their competitors.
This is the reason why most of the businesses or organisations invest their money or resources in searching an intelligent UI design and development to gain users and generate traffic in their site.
Importance of UX Design
- Great User experience helps to brings conversion
A Great User Experience is the most important part of marketing because it attracts more users or potential customers towards your website.
The work of UX is not just only to provide useful or relevant products to the users but also to make their experience memorable which helps your business generate traffic and leads for you thus it provides a reason to them to visit again or purchase from you and brings conversion.
2. Put the users needs in the needs of marketing
In today’s world every user does queries or searches online before they buy, about some specific products or service so, this shows the importance of online marketing.
With the help of marketing successful user journey starts,You can use these users’ queries and solve their problems in your content or in your products to attract them towards your content or to purchase your products.
3. UX is Good Marketing
Each and every marketer wants to attract or engage with new or potential customers on their content or website so UX is the best way for them to achieve and gain more new customers.
All they have to do is just know the needs of users and put each and every needs of users or wants in a website or content that will create a good impact on their site and will generate leads for them.
4. Help your customer to achieve their goals, they will do the same for you
As I told you before, knowing the needs of customers is very important for making content if your content will be helpful and relevant for users, it will help you to attract more users towards it and generate leads for you in the market.
What are the tools used for User Interface (UI) and User Experience (UX)
- InVision
InVision is an application which helps most of the companies how to do digital marketing or which is the best way to do digital marketing. It has employees from more than 20 countries all over the world.
InVision gives the tools to all UI Designers to create functional prototypes with animations and dynamic elements to attract potential users while the using of these UI design tools it also offers to create communication with the users through feedback.
2. Axure
Axure is a software which helps in creating prototypes and specifications for sites and apps all without coding.
Axure provides many features of UI Design tool, popular prototyping, drag and drop, formatting of widgets, resizing and placement.
3. Craft
Craft is a free plugin provided by InVision for photoshop and sketch. It offers everything which you want in prototyping and collaborations.
4. Adobe XD
Adobe XD is developed by Adobe Inc and it is a vector based UX Design tool helps in creating prototypes for mobile applications or web applications and the best feature of it is it is available for both MacOS or Windows too, therefore it is now available for iOS and android also and it help to show your results directly in your mobile devices.
5. WebFlow
WebFlow is an American company in San Francisco and it is a Software as a Service (SaaS) application which used to build and host websites. It provides users to build and can launch new websites.
Conclusion
UI design is the graphical layout of the website or any applications and UX is the experience of users after they interact with that particular website or application. Hopefully its importance and tools will help your business to grow online.