- How to create brand recognition.
It is a marketing goal for all brands to gain recognition because consumers want to purchase that product which they recognize and the benefits of using social media is social media allows you to build an effective brand.
Benefit of using social media which traditional methods does not exist, is it helps you to get your brand in front of people more easily or faster than other.
Tip: always pay attention to your profile and make sure that your profile should be your logo and social media is the best way to create brand recognition.
2. Generating conversation about your brand.
It is the other benefit of using social media that it helps you in generating conversation about your brand and its products.
Tip: always take participate when your audience is commenting about your brand or any products and they should feel that whom they are talking is a person not a robot.
3.Why social listening is important?
Social listening is important because it monitors digital conversation that simply tells you the opinions of different peoples regarding to a brand or industry.
Tip: make it a part of your daily routine to do social listening to see what people are saying about your brand or industry.
4. How to tell your brand story on social media.
Here is the other benefit of using social media is social media allows you to upload stories regarding to your brand or your brand missions, if the stories will effective it can have a great impact on your brand’s image.
Tip: if you want to tell your brand story on social media, if you are using facebook or other social media and share the stories of your customers who use your product with great reviews.
5. Gathering data is important for a better research.
If you want that more audience comes to your site gathering data is important in that case and it is same as the social listening it searches the keywords that most audiences use but mainly it focuses on your specific product.
Tip: benefit of using social media is when you are using facebook and twitter it allows you to view the reach and insight of all your post. If you are the admin of your facebook page and you want to view the insights just simply go to the page and they will be next to your cover photo.
6. Why customer service is important?
Customer service is important because if you will provide a better service to them then they always want to stay connected to you and will always satisfied with you and with your product.
Social media allows you to direct interaction between the customers and company businesses can also respond their customers in right way.
Tip: it’s important to maintain a strong line communication between the customers and you, listen to their problems online and social media is the best way because most of your customers are online.
7. Why Building customers loyalty is important?
Customers follow and interact with the brands for just enjoyment. But it is interesting that 53% of customers who follow your business are loyal to your business specifically so for that customers, customer loyalty is important.
Tip: if you want your audience loyal with you so, always keep happy and engaged with them and social media is best way for that.
Roles of Social Media in Business Growth-
- Referral traffic direct to a website.
Social media allows you to send customers direct to your site by any referral code or sending link of your website it will help you to increase traffic on your site.
If you want more traffic in your site social media is the best way for that, social media channels allows more diverse traffic stream.
Tip: you can create a group or a page and send links to direct of your website and they will share to other from this method the traffic will increase of your site.
2. Social media is free.
Social media is free for everyone you can create a social media profile and can also post organic content. You can promote your business through Facebook for some budget Facebook directs your ads with the users who are interested.
Tip: don’t write organic content like ads it will look like a spam. If it will be an ad so, you have to pay in that condition.
3. Re-target your audience via social media.
Retargeting is the best tools, if you are using social media for business growth When your customers visit first time to your site from any referral or direct, only 2% of customer will buy something which he needed, advertising helps you to reach others 98%.
Tip: social media is the best way to retarget your audience, there are many retargeting tools and they are very easy in use but use only for promotion of your product not to annoy your customers.
Conclusion
social media marketing is the use of social networks or social media basically to promote the brand or a product in this modern generation everyone is using social media so it become more popular as compare to others marketing.
