Guest blogging is nothing but a way to increase your online presence by writing a blog on other websites. In the following article, we will see what is guest blogging in detail, what are the key points to be considered before writing this type of post, and also what are some guest posting websites.
Guest blogging and some of its advantages
Guest blogging (or guest posting) is a kind of blogging in which a person( generally famous person) or a company allows someone (not very famous) to write a blog on their blogging platform, this process mutually beneficial for both, who allows the person to write any post for its blog and also to the person who writes the particular blog.
The person or company allowed to write anyone a post on their website is called Host and the writer is called a Guest blogger.
Normally, the person who writes a blog is searching multiple platforms to promote his/her newly created website (or business) and thus write on another’s website (a famous website) to create a backlink by which he/she gets traffic on his/her website.
The host also gets benefited from the content (blog) which ultimately increases the visitors to the website.
Some Benefits of guest posting
Gain traffic easily
By guest posting you can rapidly grow traffic on your website, If you have a website then you can allow any blogger to write anything related to your website, it is obvious that you will allow only quality content to be written on your website, not garbage and a quality content attracts people which literally means the traffic on your website increases.
Network build-up
It helps to build your network with ease as by guest blogging you can reach more people which ultimately increases your network. Example: If you wrote any content for an influencer then there are many people who will definitely see your blog and there are chances that many of them will visit your website. It means your network is increasing.
And similarly, the Influencers network is also getting some boost by the blog you have posted.
Increases your followers
If you posted a content on a famous website then it increases the traffic on your website, and if anyone found your website interesting and works on your website interesting so definitely the particular person will follow you, and the number of followers increases.
Online supremacy increases
By doing guest posting your number of followers increases which means your presence on online platforms increases and slowly and gradually it will impact your supremacy on the online world.
Your journey from beginner to influencer now gets started.
Increase genuine backlinks
In the Digital marketing field, everybody knows the magic of making genuine backlinks. Guest blogging is one of the finest ways to increase the Genuine backlink which drastically helps to increase your website rank in SERP.
It increases the DA ( domain authority) PA(page authority) of your site
If you do guest blogging on other websites (obviously the famous one) and also made backlinks there then according to the algorithm of MOZ your backlink will count as a quality backlink, and your website’s DA and PA increases which ultimately increases your site ranking.
Following Factors to be considered while writing a guest post
Always Consider the right website to post
To write a post you have to consider a genuine and reputed website, it is necessary because writing any post for any website can harm your reputation.
Educate the reader
Write to educate the readers, not to tell about your website or business, if you are providing any service regarding the topic then you can mention your website once but your post should be full of knowledgeable things about the topic.
Make excellent relation
Try to increase the internal link of your host means the person who is allowing you to write a guest post on his/her website, although this will help the person or company to increase their website traffic, DA, PA, etc. but in return, you will also get appreciated by them which help you a lot in increasing your reputation in the online world.
Share the blogs of your host to your social media platform, it will help in maintaining the relationship with your host and also a way to thank the person or company who allowed you to write a post on their website.
Improve yourself daily
Monitor your blog by using software like Google Analytics, this will help you a lot to judge yourself and to improve your work. In a field like blogging, it is necessary to improve yourself according to the need of the time so you need to monitor your work to improve it.
Visualize your content by pictures and videos
If you are writing for other websites then your blog should be eye-catching, you can add pictures or videos related to the topic to make your post attractive. It will help you to gain more traffic on your post and also the person who is allowing guest posts on his/her website will also feel good about you.
Proofreading is must
After writing your post you should have a look at it and should improve your mistakes (if any), this will make you professional and also, as you are writing for others so your post will affect their reputation therefore any mistake in your blog will harm the host, and can not be appreciated by the host and your blog will be rejected by the host.
The following are some top-ranking websites which allow guest posting
Forbes
This is one of the best sites in which you can write a guest post on topics like Investment, business, technology, etc. You can mail to ideas@forbes.com.
Business insider
Another website to write on topics like business, media, and technology is Business inside.
You can email at contributors@businessinsider.com
Survey monkey blog
It is a very good website to write a guest blog, you can even write SEO based content but your content must be unique. Topics in which you can write here can be about business, research about the market, etc.
Entrepreneur
You are at the right place if you want to write a post on Entrepreneurship or on business. This is a good site for entrepreneurs to post on any topic they want.
You can contact Dan Bova at dbova@entrepreneur.com
Fast company
To write on topics like leaders, management of the business, and innovation this is a very good website.
Outbrain Content marketing and business are the two core themes of this website on which you can write in it. As one theme is content marketing so your content should be best on your topic then only your content will be considered to be posted on this website.
The Huffington Post
It accepts republished content. On this website, you can post on a variety of topics like Entertainment, Politics, Lifestyle, Business, etc.
About
This is where you can write about anything you want, if you know what your content is up to the mark then this site is for you.
HubSpot
It is basically a marketing software that helps businesses and individuals to generate more traffic, increase leads, and conversion of leads to customers.
The main topics in which you can write the content are content marketing, website design, Business, SEO, etc.
Mashable
You can write about topics like Technology, Entertainment, etc. You can contact news@mashable.com to ask for guest posting.
Conclusion: In the above article I have discussed the Guest blogging, Facts to be considered to write a guest post and some websites on which you can post your content. I hope you understood all the points discussed by me.
