Having negative reviews regarding any product or service and brand of any business will immediately take customers away from that particular business because most of the customers do shopping online and before they purchase something they do research on that particular regarding its price, specification and compare with others brands.
In some reports it was found that about 80% of customers do online research about any products or service before they make a purchase and mostly use search engines like Google or Bing to do that particular research, about 67% of customers purchasing decisions depend upon the positive reviews.
Impact of Negative Remarks & Reviews
- Decrease business reputation
Having negative reviews on any business, will not take much time to damage the reputation of the business which the business built from many years. It gives the reason to potential customers purchasing from the brand with negative remarks is not secure and they will not trust the business which impacts the trust of the business (less).
Most of the customers do not purchase from the brand with the negative reputation or less reputation which increases the chances of doubtful queries regarding the quality of the product or brand with the negative reputation and 50% of the customers research about the quality of products or service with negative reputation.
2. Drive customer away or towards the competitors
Negative reviews increase the chances to lost the customer or drives them away towards the competitors and in some reports it was found that with a few negative reviews can drives 22% of customers away from the business, most of the customer depends on the reviews before purchasing and if they found any negative reviews when they are purchasing any products online, they have to make decision to purchase from the other site who is providing same satisfaction or good service to them which will provide leads to the competitors in the market.
3. Low Search Engine Ranking
Having negative reviews will cause your business ranking in the search engines, search engines like Google want the only sites with higher positive reviews because it’s main motive is to provide the best results to their users and users hesitate to purchase from the brand with no reviews or with negative reviews.
Users choose the best results according to the stars it has from (1-5) and the business with more stars represents its reputation and recognition on the search engines.
4. Loss of Revenue
As we had discussed above, most of the customers do a lot of research before the purchase and many of them truly depend upon the reviews of the existing customers before the purchase.
Negative reviews serve as a loss of customer because it represents the reputation of your business, attracting new customer or potential customer towards you or your business is relatively difficult than to engage with existence customer and when the customers will not attracts towards your products, service and business which can cause your business to suffer from the loss in revenue.
5. Decrease profit
As we know that negative reviews drive traffic away from your business and decrease revenue which will relatively harm your business to suffer from the another loss which is decrease in the profit of the business.
How To Convert Negative Remarks into Positive?
- Negative reviews tells the need of the customers
It is not possible that always your customer will like your product or service and will give positive review regarding to it some customer may dislike or can give negative reviews, don’t overlook or delete that negative reviews serve them as a opportunities because it presents the needs of the customers they want from you or tells the requirements which you had missed in your products.
2. Negative reviews tells the weakness of your product
Most of the business owner overlook the negative reviews regarding to their brand and which is the biggest mistakes done by them the reality of negative reviews is it provides the full details about the behavior of the customer, their usage of product and sentiment to the business and not all negative reviews is good select the only negative reviews which tells the weakness in your product or the modification which is needed in the products and also provides the different ways to improve those mistakes and can convert those negative reviews into positive reviews in future.
3. Take negative reviews as an opportunity to engage your customer
Negative reviews serve as an opportunity to the business because it allows the business to take the advantage by engaging with those negative reviews in order to know the weakness of your product, giving the quickly response to the negative reviews is the essential way to exhibit your customer support and it will show your good gesture regarding to negative reviews.
4. Negative reviews help in increasing sale
As we know that most of the customers do online research or compare the advantages and disadvantages of the products or service before they purchase, if you’re revealing the negative reviews of your brand it means you are showing reason behind those negative reviews which will not always be negative.
In some research it was found that about 4% of customers make purchases after reading the negative reviews and spend a lot of time interacting on those negative reviews which increase the conversion rate up to 67% out of which 2% of customers overlook those negative reviews.
Impact of positive reviews
- Improve the reputation of business
As we know that customers like to purchase the products or service from the brand with a good reputation or with great positive reviews because positive reviews increase the sales and improve the reputation of the business, positive reviews or good feedback of the past customer gives the reason to the potential customer purchasing from you is secure which will create trust upon you.
2. Improves your ranking in SEO
Having numerous positive reviews of your business which shows the good reputation of your business, as we had discussed above that search engines like Google wants only sites with greater positive reviews to shows to its users because users wants to purchase the product from the only brand with the greater positive reviews and users choose that highly positive reviews brand according to the stars they have from 1 to 5.
3. Increases revenue
As we know that customers want to purchase from the highly positive reviews brand because it attracts potential customers and gives the reasons to that potential customers purchasing from you is secure and can easily convince them to pay more for your products or service in fact, they will accept because they have trust on you.
Highly positive reviews business with 5 star ratings can easily attract more potential customers towards its products or service and customers will be confident to purchase from you and feel more secure while paying you. The more you attract potential customers the more customers will be interested to purchase your product than more sales will generate which will generate more revenue for your business.
Conclusion
In last, the more positive reviews your business have than your chances will increase to attract more potential customers towards your products, more chances to be ranked on search engines and increase the revenue and negative reviews can damage your reputation of your business, drive customer away from your business hopefully the impacts of both reviews will help your website to gain more potential customers and generate customer loyalty.
