What is ORM in Digital Marketing?
Online reputation management or ORM is a combination of marketing, customer relation and search engine optimization to protect, defend and promote online image of your business.
What are the strategies of ORM in digital marketing?
Online reputation management is strategies that remove negative remarks and convert them into positive and build good impression in the minds of customers about your product, service and business.
Here are some latest strategies which you can use to improve ORM-
- Recommendations-
According to the survey held by marketing groups, about 78% of customers trust good recommendations. Customer reads content which is based on user query.
Mention user’s need, demand and their most spoken words in your content social media and emails are the best way to know the customers view individually. Buyers always gain information from web or through social networking sites.
2. Respond faster but politely-
In today’s world customer service is the best way to take the leads in the market. Customer service is important in every business if you are not working to solve the problem of your customer they will not give the good review about your business.
Always listens to the problems of your customer and give them a quick response but in very politely way to keep them happy and stay connected with them.
3. Be alert about your business report-
Always look after your product, brand and business which are showing in search engines.
Google allows you to keep an alert and will notify you when any details published over the web about your business.
4. Try to publish positive content-
If you are regularly posting a fresh content on the internet then you have more chances that SEO will show your site in every account. It will help in brand awareness of your product.
You can publish your content in various forms like video, article, tutorials, blogs, and social media posts it will help your business to gain the customers and spread positive review about your company.
5. Take negative reviews as opportunity-
Do not miss the negative review take them as opportunities and specifically work on it. Do not use harsh words while you are talking to the negative commentators accept your mistakes and apologize.
When the negative commentator will see your response as in positive reaction then they will appreciate your gestures.
6. Stay active on various social media platform-
Social media is the best way to stay connected and provide maximum support to the customers. Share your business details in social media to spread positive review about your business.
Always be active to solve the queries and complaint of your customers and keep your visitors updated with your unique and relevant content.
7. Identify the right influencers-
There are many influencers, who drive the traffic towards to the business they publish high quality and quantity of content such as articles, blogs and reviews and are also active in social media.
Try to reach out a good influencer who turns your negative reviews into positive, online reputation marketing involves various methods of SEO or SMO to push down the negative reviews and promote positive branding on the search engine.
Before your business marks down by negative review the ORM keep publishing informative, authentic and helpful content related to your product, services, brand and business on daily, weekly or in monthly basis.
What are the benefits of ORM?
- Good reputation leads to higher trust.
Companies with good reputation are trusted more because customer depends upon the reviews of others. If your brand is not getting trust of people, then you’re going to have difficult time to sell out your products.
In some research it is clear that about 83% of people trust brands through the recommendations of friends and 70% of people trust brand from public opinions.
By listening to the customers online and responding to their comments whether it is positive or negative it show that you listens to the queries of customer and gives responses to them, it helps to improve your company’s reputation.
2. A good reputation increases profit.
Good reputation attracts more customers to the business because customers want to buy products from the brand that created a good reputation online through its social media.
If you have positive reviews about your products on various social media platforms then you have more chances to have more customers of your products.
The more positive reviews you get you can attract more consumers to increase your sales, online reputation management helps to increase your profit. If you are investing more in online reputation then you have more chances to make profit.
3. Good reputation attracts best employees.
Most of the candidates want to do work with the companies that have a good reputation. The strongest job candidate wants more than salary or benefits they want your company’s reputation.
Having good reputation and positive reviews about your brand helps your business to attract the best employees. The best employees want to work with the company which shows no sign of slowing down.
4. Online reputation marketing is budget friendly.
One of the best benefit of online reputation management is it is budget friendly to all big companies and small businesses. You don’t have to spend a lot of money on your public relation (pr) team.
5. Good reputation increases your chances to get on first page
Google is the best way to spread positive review about your product, services, brand and business, Google will display the best reputed company on their first page of local area.
This is important because most of the people trust brand or businesses just because only Google shows them on their first page. Getting into the first page of any search engines like Google, improves the chances to get traffic on your site and most important people will trust and will always be loyal with you.
Tools for online reputation management
There are many tools which you can use to improve online reputation of your management but we have written three which is essential to business-
A. Twitter search.
Twitter is the best way to monitor your business people use twitter to share images, thoughts, feeling which they thinks about your business.
You can setup the parameters while you search on twitter-
- Search twitter account
- Search date
- Search location
- Search links
B. Google alerts.
Google helps you to track all online mentions regarding to your business in following.
- Web results
- News results
- Video results
- Blogs
C. Yahoo alerts.
Helps you to track news through various channels
- Local news sources
- News feed
- Keyword research
D. Facebook page
Facebook is very beneficial for the growth of business online because:
- Facebook is low marketing strategy for all business.
- Facebook allows to shares your basic information about your product, brand or business.
- You can share images and videos related to your business.
- You can talk to your existing or potential customers.
E. LinkedIn
You can use LinkedIn for business because:
- You can target huge range of audience.
- Stay connected with them.
- You can post high quality and quantity of content.
- And can go viral.
Conclusion
In above article we had discussed about online reputation management which is all about monitoring and controlling reviews which generates online about your product, service, brand or business. It allows you to post positive content which will generates positive reviews and help in increasing sales of your product. Hopefully this article will help you to improve your business ORM.
