In this article, we will show how to get a better rank in search engine result pages (SERP) are those results that appear on the first page of any search engine when someone searches anything.
If your website is on the first page of any search engine then anyone can come to visit your website with ease but it’s very rare for a searcher to visit second and other pages of the search engine so as to get a better rank in SERP you should optimize your web page.
In the following article, we will discuss many methods to optimize any website to get better results on the search engine result page.
The following are the ways to get a better rank in SERP.
Improve UX/UI experience of users: The UX (user experience) and UI(user interface) is one of the important things by which any website attracts the user to retain in the website.
To improve them first get an idea of UX and UI.
UX basically deals with the functional ability of the website and designing a website such that it should be very easy and smooth to use it by the user.
UI basically deals with the looks of the website and to make a website eye-catchy.
The following are some ways to improve them:
To improve UX there should be proper research to be done on what is the psychology of the user, how the user thinks, and how users feel when they use a website.
After all the research you have to make the changes according to the user so that the user can feel better and easy to use the website.
To make the UI better for a website, the website design should be improved and the color combination which you are using on the website should be attractive, eye-catching, and not very bright.
2.Write SEO optimized content:
To get a better rank your content should be optimized properly and you should write such content that is optimized, Now the question arises on how to write optimized content.
The following are some ways to write optimized content:
1.Write to target your audience: Write your content in such a way that it should target the audience for whom the content is written. For example, if you write any content on fruits to target the audience who want to know the nutritive value of fruits then write about vitamins and minerals found in fruits and your content should not focus on the price or color of the fruit.
2.The headline should be precise and attractive: The headline of your topic should be as short as possible and should describe your matter written under that headline. Headlines should carry keywords of your content but not in much amount.
3.Use the keyword in your content: You should use your keyword in your content, sometimes you can use the exact keyword otherwise you can make any phrase related to your content and then put it in your content.
Write relevant content for your topic means if your topic is in the mountain so write about mountains and topics related to the mountain only do not discuss any other geography if not necessary.
You should keep your content updated means check others’ content and the latest news about your content and if your content needs some changes according to time then make the relevant changes and update your content.
Do not exceed the keyword in your content to avoid keyword stuffing (use of keyword in bulk)as it creates a negative impact on the optimization.
3. Image optimization should be done: If you are putting an image then you should optimize it properly.
The following are some methods to optimize your image.
a) You should write simple text to describe your text.
b) size of your image should be reduced and should be in kilobyte never in a megabyte. If the size of your image is very big then your site will not open properly which affects the traffic on your website.
d) You should know the correct file type( jpeg, gif, etc.) in which you should convert your picture for your website.
c) Dimensions of your image should be correct for the viewer to see.
4. h1 and h2 header tags should be used properly:
a)The h1 tag is the main title of the main content and should carry the main (or targeted) keywords in it.
b) Use only one h1, it is considered as a best practice to do optimization of heading.
c) h2 is the next upcoming heading. You should use keywords in subheading too but avoid keyword stuffing.
4. Do competitor analysis: competitor analysis means the overall analysis of your competitor. By doing this you come to know all about your competitor and how he/she has done SEO to get a better rank in SERP.
5.Use Google analytics:
Google Analytics is a tool which provides all the data regarding your website such that clicks, bouncing rate, etc. It provides all the ins and out of your website and you can self analyze yourself and see your mistakes and improve them.
6.Use Google search console: It is free software provided by Google to see the presence of your website on google. By this, you can analyze and monitor your Google search result.
By this, you can check the URL, backlinks, etc and improve it and optimize it in a better way.
5. Presence on social media is a must:
Presence in social media makes you popular very quickly and you can make your market with ease if you are present in social media.
Platforms like Facebook, Twitter are used by millions of people and if you want to attract more and more traffic to your website then it can easily be provided by social media.
More traffic means better SERP ranking to get a presence in social media you should make a page on a social media platform and you can share the link of your website in different social media platforms
Conclusion: In this topic, I have discussed different methods to increase SERP ranking in detail. I hope you understand all the things discussed in the article.
