The tools of SEO optimization are used to improve the ranking of websites but the main motive of achieving the higher ranking is to attract more potential users or say more traffic and also help to convert website’s traffic into sales conversion.
- Google PageSpeed
Google PageSpeed is a tool developed by Google which is free for every user to optimize the website performance, it was launched in 2010 at developer conference there are four major element to use this tool which include:
- PageSpeed Module
- PageSpeed Insights
- PageSpeed Service
- PageSpeed Chrome DevTools
They all are constructed to recognize the faults in a website’s acceptance with Google’s web performance finest practices and in addition, automate the adjustments procedure, Google PageSpeed Insights will measure the speed and usability of the site on several devices only you have to do is to enter URL, in return this tool will measure the performance, loading time of that particular site on Desktop and Mobile and helps you in recognizing new opportunities to improve it.
2. Google Analytics
Google Analytics is a free web analytics tool offered by Google which helps you to track your website’s traffic, website activities like session duration and bounce rate of the users using the site further with the details of the traffic, it can also be linked with Google Ads which helps the users to design and can review the online engagement by measuring the quality of landing pages which help them to achieve the organizational goals like increasing sales, leads generation.
In the year 2011 Google Analytics introduced real time analytics which provide users to collect information of the visitors which are currently on your site.
3. Google Search Console
Google Search Console is a free web tool offered by Google, it provides the continuous analysis of your website, will alert you whenever it will find any issues in your website like 404 pages, crawling mistakes and penalties.
Google Search Console is an essential tool because it alerts you at the time it found bugs and indexing issues on your site, it only requires the verification of your website whether it exists or not. Google Search Console was popularly known as Google Webmaster Tool (GWT) it was very popular till 2015, but in the year 2018 the company changed its name to Google Search Console.
4. Moz Link Explorer
Moz Link Explorer provides you the complete review of your website, links and different pages including in it.
The free version of Moz link explorer provides you the full information of the links analysis which can include the most impressive links that are coming to your way and your previous links to different pages.
5. Google Keywords Planner
Google Keywords Planner is a tool offered by Google which is considered an essential asset for establishing the list of impressive keywords.
It is a free-to-use feature that comes along with Google Ads. Its tools for producing keywords ideas can help you to plan your marketing strategies, you can use Google Ads Keywords Planner to search keywords or a list of keywords to create new one, only you have to enter keywords into this tool in return it will provide you variety of useful information to help your keywords strategy.
6. RankMath
RankMath is a WordPress SEO tool which is designed specifically to present the genuine information at the genuine time to you. It gives the most impressive user-interface highlighting of genuine information regarding your posts next to the post itself. By using these details you can instantly improve your post.
It also provides features like advanced snippets previews- you can see how your post will appear in the SERPs and even you can preview how your post will look when it will be shared on various social media platforms it can help you with:
- Adding titles, meta description, meta tags, open graph(OG) meta tags to pages or posts.
- Redirecting URLs
- It will identify and secure dead links on your site.
7. Ahrefs’ SEO Toolbar
Ahrefs’ SEO Toolbar is a Firefox and chrome extension which indicates Ahrefs’ SEO metrics on the right of the browser it also provide an on-page SEO report regarding the visited pages with essential components page’s title, meta description, headers, hreflang tags, OG tags, word count, canonicals and much more.
Apart from that, it:
- Inspect for broken links.
- Detect redirect chains (entire path).
- Brings No-Follow links on the spotlight.
- Exhibit Ahrefs’ SEO metrics on the SERPs of Google.
It includes many tools like:
a. Ahrefs’ Backlink Checker
Backlinks is the way through which websites connect with each other by giving links to other website’s on their pages.
Ahrefs’ Backlink Checker displays the top 100 backlinks of any site or any pages it also displays the Five highest linked pages, most usual anchor texts, entire picture followed or non-followed links of that particular required URL, referring domains and entire number of backlinks and rating regarding your our Domain Rating (DR) and URL rating (UR) scores, examine anchor text to recognize how your opponent optimize their backlink profiles and you can use those anchor text to prevent your website from negative SEO attacks.
b. Ahrefs’ Broken Link Checker
Ahrefs’ Broken Link Checker displays the top ten broken entering and leaving links of particular URL, domain and subdomain.
This tools can help you to:
- It will obverse broken link building opportunities.
- Detect broken leaving links on your site which can help to improve the user-experience.
- Detect broken pages of your site to recoup “link authority”.
If you are using Chrome Extensions for checking broken links you can use Check My Links and LinkMiner.
c. Ahrefs’ SERP Checker
Ahrefs’ tool displays you real-time search results from any position without using location-specific IP addresses and proxies search results vary from the various locations you can use Ahrefs’ SERP Checker to analyze SERPs from 194 countries.
Ahrefs’ SERP Checker tells the needs of keywords to get organic search traffic and to higher rank on the search engine once you know the pages with the most traffic on the SERPs you can explore them in Site Explorer to make a clone of their success, you can’t find this tool because this feature of estimating data is exclusive and you will only get this feature in this site.
8. SEMrush
SEMrush is an all-in-one tool which is used for improving the online visibility of the website and locating marketing recognition. This tool is very essential for the marketers which work with these services: SEO, PPC, SMM, Content Marketing, Keywords Research, Marketing Insights, Competitive Research, with the help of SEMrush you can recognize trends which is occurring in your industry in addition it will audit your on-page SEO and enhance your pages, it allows you to recognize your page better and enhance it for SEO.
SEMrush helps you to recognize impressive keywords for your campaign, it will help you to detect the keywords your competitors are using to rank high in search engines like Google.
9. SpyFu
SpyFu was established in April 2005 by an American Search Analytics company situated at Scottsdale, Arizona this service displays keywords that various websites purchase on Google Adwords, in addition it provides keywords which are most used to rank higher in SERps, this service also provide cost per click and search volume stats on keywords and uses that information to estimate how much website’s expend on their advertising.
The main concept of using this service is to preview or “spy on” that particular keyword which competitors used to improve their SEO and SEM strategies.
10. Grammarly
Grammarly was launched in 1 July 2009 and it is an American Multinational Company which develops eponymous software it is an digital English language writing tool which use artificial intelligence and natural language processing by the deep learning and machine learning Algorithms, Grammarly offers spell checking, grammar checking and plagiarism detection service along with the recommendation regarding writing clarity, vocabulary, delivery style, concision and tone.
Conclusion
Hopefully these tools will be helpful for your website to rank high on the search engines like Google.
