SEO Spam which is also known as Spamdexing, it is the combination of two words “spam” and “indexing” which is considered as the part of search engine optimization, as many businesses use SEO tactics to improve their content of the website to get better ranking in the search engines like Google and spamdexing helps the content of the website to rank better on the search engines like Google it is also called black hat SEO technique basically used by the hackers to generate revenue but they maybe destroy your website during this process.
Spamdexing mainly of two types
- Content spamdexing- This process involves manipulating the different content on the web pages which are compatible with the different guidelines of the search engines. It includes the strategies such as doorway or gateway pages, meta tag stuffing, keywords stuffing, duplication of the content from the copyright content of the high ranking site on the search engines.
- Link spamdexing- link spamdexing is refers to the use of unsuitable links to the webpages or from the web pages, which is done to increase the reputation of the website or its pages on the search engines it includes activities like use of link generating software tools, hidden links on pages and cookie stuffing.
How to reduce spamdexing for better SERP?
- Your Software and Plugins should always up-to-date
If your software and plugins which you are using to maintain the performance of your website is outdated than it increases the chances of exploitation of your website by the cybercriminal, cybercriminals can be individual or a team who uses the technologies and activities on digital system with the only intention to steal the sensitive information, profit generating and personal data.
So, it’s essential to keep your content management system software always updated with completed security patches, your business can ensure your all software is up-to-date in a weakly routine or monthly routine.
2. Sanitize input fields
Sanitization of your input fields is the best method to prevent your site from the attack of bad bots or cybercriminals from modified queries from which they can get the sensitive information or the revenue generating data of your website.
These modified queries increases the chances of loss of security issues like data breach, to better sanitize your input fields predetermine that what your user can enter into your given text box, like phone number field should only allow numbers.
3. Use CAPTCHA
In today’s world most of the users of smartphones are well known about the word CAPTCHA, basically it is a variety of numerous images with themes from which the users have to select the right one to log in to their account or to make payments on many of the websites. In simple words, it is a test which computers use to distinguish the human visitors and the bots by applying these CAPTCHA in your website signup forms, login and E-commerce checkouts you can prevent your website from cybercriminals which increases the SEO spam in your website.
4. Keep track on backlink profile
This action is most important to prevent your website from cybercriminals or bad bots from succeeding; they perform negative SEO against your website by creating low quality of links and it is very essential to know when someone creates backlinks or redirects to your website. You can manually check if someone created a backlink to your content by using Ahrefs tools or open site explorer Instead of checking manually you can also use MonitorBacklink.com it is the easiest tool because it will provide you email alerts whenever someone your website loses or gains important backlinks.
5. Protect your best backlinks
Most probably the spammers will try to remove your website’s best backlinks. They will use your name and request to remove your backlink from the webmaster. When you interact with webmasters, always use email addresses of your domain instead of using Gmail and yahoo by this way you can prevent your website from these spammers.
6. Secure website from spammers and hackers
The wants of different website are different but the one wants is common in all of the website that is secure their website from malware or spammers, there are some things which you can do to secure your website from hackers
- If you are a user of WordPress so you can install Google Authenticator Plugin then you have to create a password and you have to verify it. It will generate a code on your smartphone each time you login to the website of your WordPress.
- By using special characters and number you can create a
Special password.
- Create backups of your database and files on a regular basis.
7. Check for duplicate content
Duplication of content is the most common technique which is used by spammers, they copy the content from your website and post it everywhere without your permission as much they can if most of your website’s content will be duplicated which reduces the reputation of your website.
If you want to check the duplicate pages of content of your website, you can use Copyscape.com for checking the duplicity of your content, it will show you if any found just you have to add the body of the content you want to verify or your website.
8. Set up Google Webmaster tools for Email alert
Google Webmaster will alert you through your email
- When your website will be attacked or hacked by the hackers or malware.
- When your pages will not be indexed.
- If you get a penalty from Google.
- Whenever there will be a problem of Server connectivity.
9. Track your website speed
If your website has high loading time then the users may leave your site because as we know that users will not wait for your website if loading time is high for that you have to improve your website performance and if not, spammers will put down your server.
Pingdom.com is the best tool to monitor server’s responding time or loading time just you have to create an account on it and activate email alerts, so it will alert you whenever your website’s loading time will increase or if attacked by spammers.
Conclusion
Spamdexing is considered as a part of search engine optimization which increases the ranking of the content in Google. Hopefully different ways of reducing the spamdexing will help your website to rank high in Google.
