LSI (Latent Semantic Indexing) keywords are those words in keyword research that are somehow related to the main topic of your content for example river can be related to water, flow, blue, dishes, etc. In this article, know all about LSI keywords and their importance for search engine optimization and also to get a better rank in search engine result pages in detail.
What are the LSI keywords?
To know its importance first know what exactly the latent semantic indexing means.
Latent semantic indexing is generally a technique used by search engines ( Google, Yahoo, etc.) to compare all the words in content, relate them, and make an analysis of the content.
After analysis, the search engine comes to know what content is all about.
Example, How these type keywords Works: If you have written an article on the train so if many words like hard, timing, sessions, etc. comes in your content then by these words a search engine come to know that your article is about some kind of training but if words like track, ticket, station, etc. come in your content so search engine can judge your content and conclude that content is all about Railways.
Latent semantic keywords: It is a type of keyword that has a similar (not exact same) meaning of the main topic of your content but different words.
The meaning of the Latent semantic keyword can not be exactly the same as the meaning of the Keyword but should be something related to the main keyword. For example, if your keyword is Assam then you can use the mountain as an LSI because Assam is a mountainous state.
Taking another example, if your main keyword is sports shoes then LSI can be running, size, foot, sole, jogging, walking, etc. and any other thing which is related to sports shoes.
The following are some tools used to search Latent semantic keywords:
SEMrush: It has both paid version and free version, It can generate desired keywords and it also acts as a competitor analysis tool as it can provide the information about your competitor that are the keywords used by your competitor. So it is very helpful to you for SEO purposes.
Latent semantic keywords Graph: It is a free tool by which you can get LSI keywords for your topic. It is the most famous software which not only generates Latent semantic keywords but also provides guidance to use them.
NicheLaboratory: It is also a free tool that generates the LSI keyword, for this, you have to first put the niche of your content to this tool and after that, it will generate the desired result you want.
Search these types keywords by Google: You can find these keywords by using Google, for this, just type the topic on google and search on google, at bottom of the page you will see some related topic, that’s it, these are your LSI keywords.
How to use LSI keyword to SEO.
Use these keywords on the title of your content: To properly optimize your content use your LSI keyword on the Title of your content, this is a good search engine optimization technique.
Include these keywords on the headings: Try to use these types of keyword to your heading as it helps search engine crawlers to identify what is in your content and this helps to increase your ranking in search engine result pages.
Use different Latent semantic keywords in meta description: Use different types of LSI keyword in your meta description. It makes your meta description unique and also optimized for search engines.
Anchor text must have such type keywords: For better SEO practice try to put relevant LSI keywords on your anchor text it helps to improve SERP ranking.
How Latent semantic keywords help to increase SERP ranking?
They help search engines to understand the topic of your content: LSI keywords help search engine crawlers to understand exactly what is in the topic of your content which ultimately increases the chance of your content to get a better rank in SERP.
It increases the traffic of your content: If you use LSI keywords in your content then it can increase traffic because different people use different words to search any topic so if your content carries different word related to the main keyword then persons searching for any word related to your keyword can find your article and go through it which increases the traffic of your content and hence increases the SERP rank.
You rank for right words: By using Latent semantic indexing words the probability of getting rank by the wrong keyword decreases and so you get ranking by those words which are selected by you as keywords, which enhance your chance to get a better ranking in SERP
Making unique content becomes easy by using this keyword: By using the Latent semantic keyword the uniqueness of your content increases because different LSI means you are using different types of words to explain your topic which makes your content unique and unique content has a better chance to get rank in SERP.
Conclusion: In the above article I have discussed LSI keywords and the importance of it in SEO to get a better rank in SERP. I hope you got all the points I have discussed.
